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DO'S AND DON'TS WHEN WRITING CLASSIFIED ADS

DO WRITE OUT ALL DETAILS in your ad offer. Read it, edit it, and re-write it for a shorter, money saving effective ad. "Think small".

DO FOLLOW ALL THE RULES when writting your classified ad. Use these ideas.

Attention Interest Desire Action

DO USE A NAME with

each classified ad including your envelopes.

DO NOT CHARGE for sales letters or circulars.

DO BE HONEST with all your classified ad claims.

DO IDENTIFY your product.

DO WRITE YOUR CLASSIFIED AD simple, clear and direct.

DO USE WORDS EVERYONE KNOWS and everyone will understand what your are saying.

DO USE A WORD that will benefit a reader.

DO NOT OVERPRICE your product.

DO ADVERTISE FREQUENTLY. Constant exposure creates a familiar offer wi

th better response.

DO OFFER A MONEY BACK GUARANTEE in your classified ad, salesletter or circular if possible. An excellent sales technique!

DO TEST YOUR AD in 2 or 3 smaller, low cost publications. Record results. Code each ad.

DO READ PUBLICATIONS that relate to your product. Write for ad rates, paid circulation, discounts and closing dates. Keep records.

DO HAVE ALL YOUR LITERATURE AND PRODUCTS ready for mailing when your ad appears in the publication of

your choice. Do not delay in responding.

DO USE THE COPYCAT METHOD. Do what other successful advertisers are doing. Only with a slight twist, idea or offer.

DO RUN SEVERAL ADS worded differently. Keep records of results.

DON'T OVER ADVERTISE. It can be expensive. If you want to, do it gradually.

DON'T PRETEND YOU KNOW ALL THE ANSWERS. Because you don't. Take time to find out what you need to know.

DON'T TRUST YOUR MEMORY. A thought will leave you as qui

ckly as it came. Always write down a good idea. NOW!

DON'T PLACE YOUR AD in the wrong classification.

DON'T WASTE YOUR MONEY on ad words to amuse or entertain, but use words to persuade, inform and sell your product.

DO USE A SHORT BUSINESS NAME. Make it easy to pronounce and remember.

DON'T FORGET THE M.E.D.I.C.S. Motivation. Enthusiasm. Desire. Image. Creativity. Success!

DON'T GIVE UP. If your ad doesn't pull after a fair exposure, try re-writting it

. One or two different words may do the trick.

DON'T SPEND THE PROFITS. Re-invest the money in more continuous advertising.

DON'T FORGET, an ad that offers "FREE DETAILS" means writting a sales letter or circular.
NOTE: THIS information is for educational purposes only. The website owner is NOT the author. Any claims made are not verifiable. Addresses/contact info may be out of date. This material is for entertainment purposes only.